Community
Do the people this creator speaks to match your intended audience?
Brands & content creators · Switzerland
Not the biggest.
The right ones.
Based in Switzerland, PICKED. selects content creators whose community, topics and world fit the people your brand wants to reach.
Tell us who you want to reachCreating content? Meet PICKED.Your audience comes first.
Based in Switzerland.Our approach
The principle
Relevance
over reach.
A large audience isn’t necessarily the right audience.
Before looking for a creator, we get to know the people you want to reach. That audience guides the selection.
How many people?Which people?
What we look at
Content
Can their topics and formats carry your message?
World
Would the collaboration feel natural and credible for both your brand and the creator?
A creator’s world is only part of the picture. We consider it alongside the available information about their community.
For brands
Relevant creators for your brand.
We help you identify relevant creators, understand why they fit and get in touch with them.
Tell us about your audienceFrom defining your audience to making the introduction.
- 01
Understand.
The people you want to reach, your message and the context of your project.
- 02
Select.
The creators to consider and the reasons their profiles fit.
- 03
Connect.
An introduction to start the conversation and shape the collaboration.
About PICKED.
It starts with a question.
Who do we really want to reach?
Michael CharrièreFounder of PICKED.
PICKED. grew out of my experience in marketing. In digital, we start with the audience: who are we speaking to, with what message and in what context?
I wanted to bring that same thinking to creator collaborations. A large audience can be valuable. But the first question is whether it includes the people the brand wants to reach.
That’s why I’m launching PICKED.: to help brands find relevant creators, and help creators connect with brands that fit their world.
For creators
You create. We get you picked.
Your voice, your content and your community are our starting point. Tell us about your world so we can explore collaborations that fit.
Tell us about your worldA link to your profile and a few words about what you create are enough to get started.
A few answers
Before you get in touch.
How does PICKED. select creators?
PICKED. starts with the brand’s intended audience and considers three criteria: the creator’s community, content and world. Available audience information is considered alongside the creator’s profile to explain why the selection fits.
What support does PICKED. provide?
The service covers defining the intended audience, selecting creators with an explanation of why they fit, and making introductions. The details of the collaboration are then discussed together.
Does follower count determine the selection?
Selection is not based on follower count alone. What comes first is the connection between the people the brand wants to reach, the creator’s community and the content they produce.
How can I introduce my work to PICKED.?
Email hello@getpicked.ch with a link to your profile and a few words about the content you create, the topics you cover and your community.
Let’s talk about your audience
Tell us who you want to reach.
Start with your brand, the people you want to reach and the project you have in mind.
- Your brand
- Your audience
- Your project
Have a timeline or budget in mind? Feel free to share it, too.
Start my emailYour email app opens with these three prompts. Complete the message before sending it.